Tips to Organizing a Successful Offline Program as a Startup

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The term “startup” has been bandied around with increasing frequency over the past few years to describe young business ventures. But what is a startup, really? “A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed,” – Neil Blumenthal, cofounder and co-CEO of Warby Parker. There are no hard and fast rules on setting up a startup. However, most startups in Nigeria begin with an online presence as that will give them their targeted audience as well as introduce them to a large the market. You should note that even when people have join your company online and are still making the explicit decision to forgo stability in exchange for the promise of tremendous growth and the excitement of making immediate impact, It might be difficult to get them to attend an offline program especially one that doesn’t involve sharing of money. Here are few tips to organizing an a offline event as a startup.  Know your target Audience: The value or the product you want to sell determines your target audience. If you want to teach a group of people how to design website, you probably be looking at undergraduates, fresh graduates, NYSC member or generally Technology lovers. So your target audience is youths.  Choose a Location: Knowing your target audience determines where you do choose your location. From the target audience we have above, we can easily choose a location near a University, a college or an NYSC camp.  Get Sponsors: Getting sponsors for your offline program as a startup is really not easy but this will help. Tell a friend: A problem half shared is a problem half solved. Sharing your event proposal with a friend who is in your career path might […]